Behind the Blooms
Roses You Can Trust, Season After Season
At Flower HQ, we know your reputation blooms with every stem you design with. That’s why our roses aren’t just chosen for their beauty, they’re tested for the real-world demands of floristry.
Long before it reaches your workbench, each variety goes through our internal review process, so you can design with confidence, not caution.
Quality Starts at the Source
Our process begins on the ground - at the farms. We work with growers who share our obsession with freshness, colour integrity, and consistency.
From harvest to cold chain logistics, we collaborate closely with our supply partners to ensure your roses arrive looking vibrant and ready to work with.
We handle every stem with the care you would, it’s not just about how they look on day one, but how they hold up in your hands and in your customers’ homes.
Built for Florists,
Backed by Science
We don’t rely on assumptions. Before any rose variety joins our core range, we observe how it hydrates, opens, holds, and responds to different environments.
Our evaluations focus on what really matters in practice:
Customer experience - to keep your designs fresh beyond the shop
Bloom behaviour - for predictable opening and strong visual impact
Stem and petal strength - to support structure in a range of styles
Colour and form consistency - for cohesive, professional palettes
If a stem can’t stand up to the rigours of retail and events, it doesn’t earn a place in our cool room.
Roses You Can Trust, Season After Season
Floristry isn’t static, and neither is our selection. We review our selections seasonally, refining based on performance, not just popularity.
Because when you work with Flower HQ, you’re not just getting a beautiful stem. You’re getting a bloom we’ve experienced, trusted, and chosen to support your reputation.
Explore our rose range, curated with care.