Designing with Depth
Embracing Winter's Rich Tones and Textures
Winter invites a quieter kind of beauty, it’s a chance to create designs that feel rich, layered, and unexpectedly lush.
At Flower HQ, we know florists want arrangements that stand out (and sell out). This month, we’re exploring how to transform quiet winter blooms into standout arrangements. The key, leaning into depth and texture with hardy seasonal heroes like ornamental kale, iris, stock, and snapdragons
Here are four ways to embrace winter's richness in your designs.
Let Texture Tell the Story
Embrace the velvety, sculptural rosettes of Ornamental Kale. It adds instant weight and dimension, anchoring designs with luxurious texture. Its striking form creates a contemporary, modern feel, making any on mass arrangement substantial and long-lasting.
Add Dynamic Height
Snapdragons bring soft, elegant fullness, creating beautiful volume and having a fresh presence. Also, offering playful pops of colour and dynamic height, drawing the eye upwards with wonderful movement. Each bundle, even on its own, contributes to a feeling of abundance.
Infuse Contemporary Drama
The captivating Iris, with its regal, unfurling petals, symbolizes strength and admiration. Its sleek, upright form is perfect for creating asymmetry and tension. Position it intentionally to allow negative space to work its magic, crafting artful, dimensional, and emotionally engaging designs.
Lean into Rich Hues
Winter’s palette is all about deep, earthy jewel tones. Complement the cool magenta purple of Kale with dusty pinks, the deep tones create a luxe wintery bouquet. Style loosely, with movement and asymmetry, to let these magnificent textures and colours speak for themselves.
This bouquet is made with Kale, Roses, Eucalyptus, Ti Tree, and Geraldton Wax.
Discover our full winter range at Flower HQ. Fresh. Thoughtful. Designed for retail.