Behind the Blooms
Colour Theory Principles Using Purple
For decades florists have leaned on tried-and-true palettes, zesty citrus, romantic berry, or classic pastel.
But colour theory offers us a way to step beyond the familiar and design with more intention.
This spring, we’re exploring one hue in depth: purple, a colour that can whisper, sing, or shout, depending on how you use it.
Let’s look at a few colour theory principles through the lens of purple.
Monochromatic Masse
A single colour doesn’t have to mean flat. Purple offers a vast spectrum, from the softness of lilac stock to the moody depth of hellebores or burgundy sweet william.
Grouped together, these varying hues create a bouquet that feels layered, sophisticated, and cohesive
Complementary Contrast
For a truly dramatic effect, pair complementary colours to create a powerful visual contrast. While yellow and purple can feel quite stark, combinations like orange and lilac are often more harmonious because they share a common parent color, red, creating a richer, more balanced look.
This high contrast ensures each color stands out, making your arrangement pop with boldness and life.
Analogous Harmony
For a more serene look, use purple alongside its neighbours, pink and blue. A bouquet of sweet peas, and soft pink accents flows effortlessly, offering richness without sharp contrast.
The effect is natural, balanced, and quietly powerful.
Whether it’s a sweet pea posy or a bold ikebana arrangement with cymbidium orchids and sweet william, transform a berry bouquet from generic to unexpected.
Discover how it shines in our full seasonal range, curated to inspire.